Rupert Murdoch, whose company famously bought MySpace for $580 million just before its plunge towards disaster, described Timberlake’s move as a “huge mistake”. Justin Timberlake bought ailing music network MySpace - only five years ago the biggest social site on the planet - for $35 million in 2012. Perhaps, though, the problem was that Mensch and Gervais weren’t big enough fish? Perhaps - but the real problem may be that sites such as Twitter require hundreds of millions of pounds of venture capital, years of work, teams of experts - and don’t rely on fleeting fame.Įven celebs on the “mega” scale can lend their names in vain. In months, it closed, amid very public sniping between Mensch and her business partner - who was promptly arrested by Scotland Yard for possession of obscene images.
#CELEBRITIES WHO FADED INTO OBSCURITY PASSWORD#
There were also serious concerns over password leaks. In a hissy fit gigantic even by Gervais’s standards, the comedian announced he was leaving Twitter forever (one of those statements up there with “I’m never drinking again” in terms of reliability), and striking out on his own with an audio-sharing network.
Remember Ricky Gervais’s Just Sayin’? No, of course you don’t. Worse still, it doesn’t seem to matter if you’re A-List, B-List, or “Oh yeah, that guy - whatshisname.”Ĭole’s Impossible has at least hit the ground running - it already includes such “wishes” as, “I wish for a date with Lily Cole here in America,” and, “I wish for a Jeep Defender, and a snorkel”. How else can they turn buying a new pair of sandals into a global news story?īut when they launch their own, the wheels usually come of the bus. “Don’t do it.”Ĭelebrities love social networks - of course they do. But seeing the model on a panel with Sir Tim Berners-Lee and Wikipedia's Jimmy Wales, I rather hope one at least whispered some advice. It’s a really, really lovely idea - a bless-her-cotton-socks idea. Today, English model Lily Cole launched one of the “nicest” social networks ever - dedicated to people making wishes, and other people chiming in to help.
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